UK Publicity Agency

In essence affliliate marketing is similar to an auction. Merchandise is featured on your website and for all your effort, you’ll have a commission from each sale or lead. There isn’t as much time and effort required, few overheads, it sells 24/7, and it is easy to learn.

To start with, you need to make a choice as to just which niche market best suits your business style. To get this out of the way, find out solutions to problems a particular set of web users are suffering from, and find out a means to deal with those issues. An efficient method of accomplishing this is to find specific long tail keywords; there are less searches for these in general, but more of these convert to a sale. If you need to find these profitable words and phrases, you should use programs such as Micro Niche Finder. The information generated from Micro Niche Finder or other applications or software makes a listing of related words and phrases providing worthwhile information to get a great placing in the search engines and bring in a great deal of traffic. Micro Niche Finder information will in addition tell you detailed information on the keywords or phrases, exactly how many other sites who use them, and details on your competitors as well. Lastly, Micro Niche Finder information can help you locate the right domain, help you put together your site, and even identify suitable items to sell.

Now it’s time to construct a website; however there are still essential things to do. Getting the top ranking on the search engines requires the optimization of your site. This is where SEO Elite information are helpful. Competing web sites are examined by SEO Elite information which then offers suggestions on improving search engine rankings.

With SEO Elite the data supplied by the software package indicates where you might find appropriate links, what words to concentrate on, and even an extensive listing of article submission websites for reference. Concisely, Seo Elite information is the same sort of information that a specialist in search engine optimization might give. Once you know what niche market you want to concentrate on, set up your product promotion, and your website has been constructed, it is time to get your website up in the search results. Profits will roll in on weekly basis and question why you always struggled to make money!

In essence affliliate marketing is a lot like e-bay. Various products are advertised on your site and for your time, you receive a commission from each sale or lead. There’s much less work, very low operating costs, it sells 24/7, and even better, it is relatively simple to learn. The first step you must take is to make a decision as to what products or market most suits your business style. A method of going about this is, find out solutions to issues a certain customer profile is suffering from, and then determine how you can help them. One of the better means to find this speedily is searching for unique sets of narrow keywords; by and large customers look for these less often, but they convert far more into sales.

These crucial keywords can be discovered by using Micro Niche Finder. Data generated by Micro Niche Finder or analogous programs or services gives you related keywords and phrases in a list providing worthwhile information to get an advantage in the rankings on an web based search engine.

Further info is also accessible by Micro Niche Finder, for to illustrate search frequency, precisely how many other sites who exploit those keywords, even competitor information. Lastly, the info returned can help determine appropriate domains, help you put together your internet site, and discover suitable goods to sell. Next you need to construct a website; but it will require a bit more than simply that. Search engine optimization is an absolute must. This is where Seo Elite information can help may help. Your competitors’ internet sites are analyzed by the software package which then offers suggestions on how to better search results.

With software such as SEO Elite, data created from the software package indicates where you might look for appropriate links, the best keywords, and information on how to submit articles. In summary, SEO Elite information is the same kind of information you would receive from an experienced SEO specialist.

Once you have discovered what target market you’d like to focus on, design your product ads, and your site is ready to go, all you need to do is get your site up in the search results. You’ll pick up a steady paycheck and wonder why you didn’t try affiliate marketing sooner!

This type of marketing is similar to a consignment store. You advertise the merchandise on your internet site and for all your time, you receive a commission from each sale or lead. It isn’t nearly as much work, very low operating costs, it sells twenty four hours a day, and what’s even better, it’s relatively simple to pick up.

To start with, you must make a decision as to which products or market you wish to work in. To accomplish this, you need to find out solutions to problems a certain customer profile is anticipating, and then determine a means to resolve those issues. A good way of accomplishing this is to find specific sets of highly specific longtail keywords or phrases; broadly speaking customers search for these less often, but they will convert far more into sales.

If you’d like to find these important keywords, it’s recommended that you use Micro Niche Finder or or a a similar application. Data gathered by Micro Niche Finder or other computer programs and services can give you a listing of related terms which you can focus on in order to earn an advantage in the rankings on an web based search engine.

Micro Niche Finder will in addition calculate how many searches each keyword or phrase gets, precisely how many other websites who exploit those keywords, even competitor information. Lastly, the info returned can help you find the right domain, aid you in putting together your internet site, and also point out suitable items for you to sell.

Next you need to build a website; yet it will require more than just that. Getting a great performance on internet based search engines requires the fine-tuning of your web site. Here SEO Elite information and alternative products become helpful. This program analyzes competing websites and helps you by stating exactly what you need to do to receive top position in the search engine listings. With SEO Elite the data created by the application suggests where you might find pertinent links, the best keywords, and an extensive listing of article submission internet sites for reference. In a nutshell, Seo Elite information is much like to the advice that an SEO specialist would provide.

Once you settle on your niche market sector, set up some product promotion, and your site is completed, then you are ready to significantly rack up your search engine rankings. You’ll collect regular payments and wonder why you did not try this method of marketing before!

When you’re using this term the common sense refers to associates which are making your selling. Also, when the term of associate refers to somebody who tells people about your product / service and you pay them for a desired reply, eg a purchase. Having an affiliate internet marketing process, is the most effective way to pimp your site and also your business.

One of the finest methods to pay your affiliates is the pay per sale system. This is the most typical system used and it’s extremely simple : you pay your affiliates only when they have sold something for you with a part from the total price. This kind of selling will reduce you a lot the advertising costs so you’ll have more cash, which is the smartest thing when you rule a business. Another technique of paying your associates is the PPC system.

This system is also easy : you pay your affiliates for the amount of visits you have on your website from their sites. Because there’s the danger the directed user will not buy anything from you, the commission for you associate will be smaller but there will still be a quantity of money, earnings that may come from doing nothing. You have to know that there are plenty of internet marketing strategies which might generate earnings for you and for partners.

You can even learn these techniques from the web or from many guides that will help you step by step to a larger earnings. One of this guides is Delta Squadron which is meant to lead you without any investment to a passive revenue that may come immediately in your account. Naturally, this is only 1 of the multiple guides that are promising large amounts of cash in your account, naturally, if you buy the guides. While it might look as a minor way of earning money, you have got to know that affiliate promotion strategies actually work.

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Delta Squadron is a entrepreneur coaching delivered as a live interactive video tutorial program consisting of either 4 or 8 webcasts every month that will allow Michael Cheney to explain stuff like the tools he uses which will blow the competition away, marketing research system which will help you to kick start your promotional campaigns, provide direct contact with Michael Cheney as he reveals his closely held secrets. Read our Delta squadron review

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Your ability to take surveys for money has been a great way for people earn extra income. Some will pay you cash or gift cards. Others will pay you in coupons for a percentage off of the product they are promoting. To figure out how the surveying sites pay is very easy. Any site that does not require you to pay a one time fee, will not pay you in cash. Any legit surveying site will require you to pay a very low one time fee. Don’t let this fee scare you. The fee is small and you can usually recoupe the money spent by doing one or two surveys. The fee is required to show how serious you are about taking surveys. Getting Dallas Texas Legal Salary Survey is simple. But for the cash paying sites they can pay anywhere from $1 to $10 or more, read on more about Dallas Texas Legal Salary Survey. You will benefit greatly be using the larger forums because they are generally packed full of topics about doing surveys. Also see Hobbies That Make Extra Money. More and more people are turning to online work to bring in some extra money.

As a member their sales page lists several different benefits for you. As part of the Get Cash For Surveys team you’ll enjoy online surveys, online focus groups, phone surveys, product testing all while working online. If by chance you are looking for offline opportunities you’ll find the opportunities to do live focus groups, secret shopper programs, and of course being a mystery restaurant guest. You can get paid to take surveys by the business or organization because they are looking a specific targeted audience for their product or service. Find out more about Dallas Texas Legal Salary Survey and Hobbies That Make Extra Money. One day you might be fine but the next day you have Diabetes.

The classic markings of a scam should at least have you questioning the authenticity. More about Dallas Texas Legal Salary Survey and Hobbies That Make Extra Money at our website. Hmmm. Get all the info on Dallas Texas Legal Salary Survey from our homepage. The best part is that there is an abundance of survey companies out there so they will never ever run out of surveys to take. Get paid survey network list absolutely FREE from our website! Absolutely no charge for joining the industry’s TOP 7 paying survey networks.

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If you have a sales manager or someone above you in sales are you using their special powers? Your boss probably has insight you don’t know about that will break open sales for you. When you learn how to use this, everyone wins in sales. Most managers would love to be taken advantage of in this manner. I can’t think of one sales manager who wouldn’t want to be used like this.

Understanding Management Perception and Insight
Some business owners or sales managers don’t realize that they have special insight when it comes to outside sales. Whenever they join a sales call with a salesperson, everything changes. The dynamics are different because there is a level of respect for their position, which affects the sales call. Sales managers can generate a similar effect on appointments. The advantage they have is their position and perception. When they join an appointment with a salesperson their title raises the bar for discussing subjects the customer wouldn’t normally consider. The business owner can ask tough questions the salesperson can’t ask and get the same response. Salespeople can’t accomplish this alone.

Would you believe a salesperson? I wouldn’t believe most of the salespeople I meet. We know that in many cases your title doesn’t say salesperson. You know prospects look upon us with this stigma and this won’t change anytime soon. The only way we can make the transition from a salesperson is to become a trusted consultant or strategic partner. Even if we make this transition, it will go a lot easier if we bring along a business owner or sales manager who caries the weight of a higher position.

Management Thinking is Different
Do you realize that business owners think differently than the typical salesperson? They do! There are really only two factors that an owner will base a business decision on. Those two factors are what drives them and keeps them in business. They also like to do business with individuals who understand and share the same values they do. It is the reason that P’s (Presidents) and VP’s (Vice Presidents) like to do business with one another. Since we aren’t P’s we either have to act like one or bring one to appointments.

Value Proposition One
The business owner thinks about how this investment will make money every time they make a decision about something. If our service doesn’t meet this number one criterion, we are wasting the high-level contacts time. However, because our boss thinks this way too, they are in the perfect position to relay the profit opportunities with our important clients. They can get away with tough questions and they can challenge a tough prospect with reasons that a salesperson just can’t get away with.

Value Proposition Two
The second reason is will this product or services save me time or money? The business owner thinks about this every time they make a purchase decision. If our service doesn’t meet this number two criterion, we are wasting the high-level contacts time. Fortunately the boss thinks this way too. They can relate cost saving opportunities with clients and can get away with hard-hitting questions. They can dispute an issue with reasons a salesperson just can’t get away with.

Why P’s like to Communicate With P’s
Bring management along on your c-level account presentations and closing appointments. Your boss has the secret powers to ask the tough questions that a salesperson can’t ask. Bringing them along will also raise the level of importance to the account that your contact will appreciate. Remember, P’s like to talk with P’s. If your management representative gets nervous, just remind them that they are a natural for this task and ask them to relate as a peer, on how your solution will save the prospect money or reduce costs. Just be sure you have your facts straight when you turn your boss loose with their secret powers. If not, ask your boss to confirm your assessments before the meeting.

Steve Martinez teaches business how to out smart and out wit the competition by automating and customizing ACT and Outlook with the best practices of sales. http://www.sellingmagic.com

“The Close” is sales jargon for the bit where you ask the
customer to make a decision or to place an order. However,
it doesn’t always relate to sales. Many people feel
uncomfortable when they ask someone to make a decision.

The reason people find it difficult is that they hate the
word “no” or “I don’t want to do it” or even - “I’ll think
about it.” We take it as rejection and most humans just hate
rejection.

I’m reminded of the salesman whose wife asked him how well
he’d done that particular day. “I got three orders today” he
replied- “Get out, stay out and don’t come back.”

If you’ve made a good job finding out the other person’s
needs and presenting how your product or service or idea
meets their needs, then closing will be a natural step in
your dialogue. The goal in closing is to reach agreement
with the other person on the appropriate next steps. It
might be about signing an order, or arranging another
meeting or a demonstration of your product.

You close when - #1 The customer indicates that they’re
ready to move ahead either verbally or non-verbally. (A
buying signal) - Or #2 The customer has accepted the
benefits you’ve described. The customer might say “I like
the sound of that” or “That looks OK to me”. They may even
be smiling, nodding or looking expectantly at you.

The three steps to closing the sale are -

#1 Review the previously accepted benefits. (When you
presented the features and benefits of your product or
service you should have checked for acceptance of these
benefits.) Now is the time to review these benefits. You
might say: “As we’ve discussed” or “Let’s go over what we’ve
agreed so far”.

#2 Propose the next steps. This is where you ask for
whatever was the objective of your call and is also relevant
to your customer’s needs. You’re asking the customer to make
a commitment. However you’re also making a commitment to
satisfy the customers’ needs. You might say - “If you
produce a purchase order I can put it through today” or “I’d
like to arrange for our engineers to familiarise your people
with how this machine will cut your costs”.

#3 Check for acceptance. This may sound fairly logical
however it’s the final part of the closing process and many
people avoid it like the plague; primarily because they hate
to hear “NO.”

You say something like - “Can you arrange that?” or “Is that
acceptable?” or “How does that sound?”

You’re either going to get a “yes,” a “no” or a “maybe” when
you ask your closing question. If you get a “no” or a
“maybe” then you need to deal with their resistance - and
that’s another story!

Discover how you can generate more business without having
to cold call!

Alan Fairweather is the author of “How to get More Sales
without Selling” This book is packed with practical things
that you can do to - get customers to come to you.

Click here now
http://www.howtogetmoresales.com and
http://www.alanfairweather.com

Jeff Gitomer coined the phrase at a recent convention: “It’s not about what you are selling, it’s about what the customer is buying.”

In reality, the customer is not buying your product, he is buying fulfillment for a need. Salespeople need to diagnose customers’ business needs and create solutions that help improve customers’ business performance. What is the customer really buying? Thomas Winninger, America’s marketing strategist states it simply with the following examples:

“BMW doesn’t sell cars, their customers buy a driving experience.”

“Kodak doesn’t sell film, their customers buy a magic moment.”

“Hertz doesn’t rent cars, they get you out of the airport faster.”

Nowadays, salespeople must be problem solvers able to generate solutions for customers in their time of need. Therefore, they must possess a great deal of knowledge about their customers’ business. Often, they must actually define what those needs are because the customer may not know, nor take the time to explain.

Customers want the “Sales Force of the Future” to have the knowledge and intelligence to comprehend and analyze their problems before showing up at the door. Customers will listen and buy from the salesperson that finds the “pain” and takes it away. They want solution providers, not the “coolest technology” with three adjustable speeds.

The “Sales Force of the Future” recognizes that it’s not about what you are selling. It’s not all about the product. They are knowledgeable about the customer’s problem, what he/she is really buying, and translates the solution into the sale.

Old and New Formulas

As today’s sales environment leans toward a more multifaceted atmosphere, salespeople must become strategists with a plan. This plan requires more knowledge about the business, better relationships and better solutions. Some old school salesmen may believe they know what it takes. They have the experience. They’ve been around a long time. They also may be wrong. The world is changing. The “Sales Force of the Future” is doing things differently. They recognize we can’t afford to become complacent. Complacency destroys competitive advantage. As sales professionals, we can’t become full of ourselves, no matter how long we’ve been in the field, no matter how much experience we have. Thomas Winninger emphasizes my point in telling the story of the tortoise and the hare.

In the fable The Tortoise and the Hare, the tortoise didn’t win the race. The hare lost it. He lost it because he was stupid. He was too busy looking over his shoulder wondering what the tortoise was doing instead of taking advantage of his strengths. He was better, faster, quicker and smarter - but he forgot, he became complacent.

On the flip side, the “Sales Force of the Future” understands that everyday is a new learning experience. In the old days when I was a salesman growing up in distribution, sales success had a simple formula: Relationship Selling. A mentor of mine drilled that formula into my head.

Formula of Past Success: Develop a strong relationship with your customer, make friends with him, and he will find a way to buy from you.

Relationships alone will not get you the sale today. Of course, they are still very important, especially to get a chance to even apply today’s formula for success. Today’s formula is just as simple as in the past, but remember, it’s not about what you are selling, it’s about what the customer is buying. Figure out what he is buying - what solution the customer needs.
Formula of the “Sales Force of the Future:” Figure out what the customer is really buying. Become a total solution provider by taking away the pain.

Find the pain and make it go away, even if it has nothing to do with your product. It’s about being a total solution provider. Today’s formula works because it creates competitive advantage. It is the secret to success for the “Sales Force of the Future.”

In times past, salespeople were trained to focus on their product. They knew everything about it - what features it had, the benefits, how long it could last and what the red button did when pressed. Salespeople talked about the product until they were blue in the face. Armed with brochures and warranties, they were ready to attack. But, in today’s environment, customers want more, not just the latest technology and the best “widget” a person can buy. They want complete solutions to all their problems. Suddenly, the brochure and other marketing materials are simply support functions. Buyers are more educated, more professional and seek more than just products. They want efficiencies, market share and profit generation.

As Jeff Gitomer says, “You cannot puke all over your customers with features and benefits.” In the old days, we were taught to spray the purchasing agent’s office with talk about these features and benefits. When they asked questions we were trained to watch their lips, and when they took a breath, that was our sign to talk some more. In contrast, the “Sales Force of the Future” needs to LISTEN more than 80% of the time. UNDERSTAND the customer’s behavior, goals, industry, problems, his way of thinking, how he makes money, his customer’s customers, and ultimately, their problems. Again, it’s about what the customer is buying.

Caution: The Solution May Not Be What it Seems

That is why it is important that the “Sales Force of the Future” understands the customer’s customer and the customer’s industry. Sometimes a solution that seems obvious is obviously wrong. My eight-year-old grandson, Zayne, drove that point home to me just last week. We got in the car to go down to the store. Being a responsible grandfather, I put him in the back seat and told him to buckle his seat belt. “Gee, Grandpa we’re only going down to the store on the corner. Do I have to?” “Zayne,” I replied, “It’s a proven fact that more than 75% of accidents happen within 20 miles of your home.” With the seriousness and pure innocence of an eight-year-old, Zayne looked at me puzzled and said, “Then why don’t we just move? “

Finding the Pain

Be more knowledgeable and conscious of your customer’s problem. You’re no longer selling a product, you’re selling a solution to make their life easier, happier, better, less complicated, or more fun. By understanding the customer’s business and his customers, you help them make a profit through both cost reductions, improved efficiencies, increased value and increased sales. Those solutions come in many forms and may have nothing to do with your product. That’s okay. Look for the pain regardless of what it is and focus on the solution.

Customers don’t want products, they want profits - or ways to make profits. They want satisfaction, feelings of comfort, pride, praise and self-esteem. They are people just like us. Well, maybe they don’t have the same crazy genetics that we have as salespeople, but they are just as smart, just as caring and have similar personal needs and feelings.

So, how do salespeople find the customer’s pain and identify the problem? How do we figure out what they are really buying? You gain much of this knowledge by listening. I mean really listening. You don’t focus on pushing product. You focus on the customer and what he is telling you. You research his industry. You talk to his customers and even his competitors, but carefully. Once you have this knowledge and understand your customer completely, you can provide intelligent solutions to almost any challenge. You have raised your customer’s expectations of you and your company, which creates competitive advantage. It’s all about value - not the value-added built into your product or your service, but it’s about adding value to a situation, to your relationship. Do this and you create a real partnership with your customer and his company.

It’s Not Rocket Science

Steps to follow:

1. Relationships are still very important - Build them.

2. Analyze the situation - Understand the customer’s
problem before you talk about the solution. Listen, listen, listen.

3. Be familiar with the customer’s past, present and future goals and adjust accordingly.

4. Put yourself in their shoes. What would you want to hear? What would you do?

5. Talk to the “head man” - the hub - the one who makes the decisions and knows the company inside and out.

6. Know the industry - Talk to your customer’s customers.

7. Do your homework - Surf the net and do research. Learn your customer’s business, his market, his competition, how he makes a profit, his customer and, most importantly, his personal pain in doing business.

As stated earlier, relationships are still important. In fact, there should be multiple layers of relationships between your customer’s firm and yours, not just one. What’s the difference today? The relationship is just the ante to play in the world of professional sales. Once we’ve established those relationships, we must manage them well to provide maximum value to our customers.

The lone wolf sales approach of the past, the one I too grew up using, won’t work in today’s environment. The “Sales Force of the Future” understands that. Times have changed. Consolidations continue to occur. Purchasing is a profession. Customers are smarter. They gain more market power everyday. The “Sales Force of the Future” understands that it is no longer about Power & Politics, it’s now about Principle & Process. Success for the “Sales Force of the Future” depends on an architecture aligned with customers’ needs and profit opportunities. Remember, it’s not about what you are selling!

Dr. Rick Johnson (rick@ceostrategist.com) is founder of CEO Strategist LLC. an experienced based firm specializing in strategic leadership . CEO Strategist works in an advisory capacity with company executives in board representation, executive coaching, education and training to make the changes necessary to create competitive advantage. You can contact them by calling 352-750-0868, or visit http://www.ceostrategist.com for more information.
Rick received an MBA from Keller Graduate School in Chicago, Illinois,a Bachelor’s degree from Capital University and his PhD in strategic leadership.

Many participants in my programs ask how to deal with people who
appear to be seeking information and nothing more. In many
environments these individual’s are called time wasters. Time
wasters come in every shape and form but they usually possess a
few consistent characteristics - they ask a continuing stream of
questions, take up loads of our time, and seldom end up buying
anything. What is particularly interesting about these
situations is that many time wasters don’t set out to be that
way. It is usually our fault that this happens because we don’t
control the sales process. And in many cases, we become the time
waster. Most sales professionals know they are supposed to ask
questions to learn about their customer’s needs but I have
learned that the majority of sales people tend to be more
comfortable responding to questions rather than asking them.
Here is a simple fact…the person who asks the questions is the
one in control of the sales process. I have conducted hundreds
of sales training workshops in the last ten years and I
consistently have people tell me they know the importance of
asking questions. As the discussion continues I usually discover
that they do in fact ask questions - after they encounter
objections or resistance from the buyer or customer. But that
means it’s too late. Now it will appear that you are trying to
justify your product, service, price, etc. Sales people hear
this, but it seldom sinks in. Here is a personal example. After
reading one of my weekly sales tips a sales person emailed me
(for the second or third time) and said he had been focusing on
his needs rather than mine in his previous correspondence. He
presented a couple of good points so I agreed to a telephone
conversation. When we connected he immediately launched into a
ten-minute monologue about his company and its services. At this
point it still wasn’t clear what he wanted from me so I asked.
He went on to say that he wanted me to endorse his product to my
clients and newsletter subscribers. I then stated that my target
market is mostly specialty retailers and asked how his product
would help them. His reply, “Oh, it won’t.” He had now just
wasted almost 15 minutes of my time - valuable time that could
have been used to work on one of the many projects on my desk.
As a sales person, he had just become a time waster. If he had
asked one simple question in his email he could have saved us
both time because he would have learned that our companies were
not compatible. In another situation, I listened to a sales
person pitch his product by reading PowerPoint slides. His
slides discussed his company, their financial backing, their
products, their clients, blah, blah, blah. Not once did he ask
me what I wanted in a solution. Instead, he kept his attention
focused on his agenda, once again, wasting my time by talking
about something that had no relevance to my situation or
business. Professional selling means helping someone make an
educated buying decision. That means you need to determine how
your product or service fits into their situation. I was once
asked by an advertising sales rep what to do if the prospect’s
publication targeted a different demographic that the
advertisers. My answer was simple, “Move on.” In some cases,
your product or service may not be needed by your prospect or
may not fit into their plans. This means you move on to the next
prospect. Don’t waste their time and yours trying to reconfigure
everything hoping something will work out. Virtually everyone I
know is pressed for time. Respect that fact. Save your customers
time by asking a few well-thought out questions BEFORE you
suggest a product or service. That way you won’t become a time
waster. But, how do you control a customer who is a time waster?
There are a couple of ways… First, ask a few high-quality
questions early in the sales process to determine exactly what
your customer is looking for and what their buying criteria are.
One of these questions should be something that identifies the
time-frame that your customer is working with. The second thing
you can do, particularly if the other person has indicated that
they aren’t making a buying decision in the near future, is to
direct them to your website or offer other printed materials for
them to review. Third, ask them to make a buying decision. This
approach is effective because the time waster will become
uncomfortable and will often end the sales discussion himself.
The fourth strategy is to drop them like a hot potato. Don’t
waste your time trying to close them. Be pleasant, firm and
direct. Tell them that you must take care of other customers and
move on. You only have a certain number of hours of prime
selling time in any given day. Don’t waste your time selling to
people who have no intention of ever buying. And, avoid wasting
the time of your customers. © 2005 Kelley Robertson, All rights
reserved Contact him at 905-633-7750 or
Kelley@RobertsonTrainingGroup.com